Marketing

With SXSW starting today, and with many friends attending for the first time this year, I thought it’d be interesting to compile my top 10 tips I learned the hard way over the years. Keep in mind I’m looking at this from the perspective of a hacker/maker/developer/digital marketing, so YMMV. Plan ahead, but not too much. With 800+ sessions this year, it’s easy to get overwhelmed. But get over your FOMO, and enjoy the serendipity. You will miss many good sessions, and that’s OK. The best talk will be that one you didn’t plan, and just entered because your first option was full. ...

s Over the past years Google has been trying to go beyond search, diversifying their revenue sources. But despite recent progress with Content Network and YouTube, the marketing community still see the search giant as a way to drive conversion at the bottom of the funnel. In order to move to the next level, Google has to prove they can create emotional connections with consumers. Enter Project Re:Brief, just announced during SXSW. ...