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This is a prototype presented by a British startup, Novalia during the McDonald's Startup Pitch session, as a way to re-engage consumers within their restaurants.

We played with it for a few minutes, and the experience is pretty amazing. There's no glass, buttons or anything to distract you. Just a set of small batteries on the back, and plain paper interface.

Check it out at Novalia's website.

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Gui Ambros

Maker, developer, ad:tech executive. Incurable optimist. Head of Operations & Technology @ WPP/Wunderman. I was there when the web was born. @GuiAmbros


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